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The CD remains a very special media. In itself it might cost as little 12p but once decorated with print and loaded with digital information it can be worth 100 times more. In fact, when a CD is used to store hi-tech software, a single CD can be sold for hundreds of thousands of pounds. With this in mind, it's easy to understand why CD duplication and printing offers printers such good margins. Copytrax, a leading manufacturer and supplier of CD duplication and printing technology, claim that many of their Picasso CD printing machines have paid for themselves within four months. |
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“The Picasso was developed to be highly automated, so that they can be left running unattended,” said Steve Woods, Managing Director of Copytrax. “In addition to this, they have also been developed to absolutely minimise long term ink costs and provide the best quality. It's this combination of features that has made the Picasso a worldwide success.” |
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Demand for CD duplication and printing remains very healthy. Once only the domain of music, CD's are now used to store high value commercial software, promotional brochures, promotional videos and computer games. Budgets for these kinds of projects tend to run much higher than those for printed material. “CD duplication and printing is definitely an option for printers,” said Steve Woods. “The Picasso takes up very little space. It's automated, so there is minimal labour required and offering this service will also create many print opportunities for inserts and casing designs.” Two key features that put the Picasso ahead of the competition are it's Infinity Bulk Ink system that enables continuous use and reduced ink costs and its advanced Colour Management software that enables rapid colour matching and reduces over-inking. The Artcoater is a small format, automated, machine that rapidly coats printed CD's with a protective UV finish. Artcoater machines have been shipped worldwide over the past 5 years and have gained a reputation for providing quality finishing and its reliable performance. |
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